Marketing has become more measurable and numbers-driven, therefore, to be a successful marketer, you need to be fluent in the numbers and KPIs that are representative of your organisation’s success. Before you send your next email, ask yourself: What is the goal of your email marketing? Do you want to grow your subscriber database, generate … More Email Analytics: What should be measured?
1. The Welcome Email Just like meeting someone for the first time, the welcome email is your subscriber’s first experience with your brand, and therefore, you should aim to make a good first impression. Keep the messaging sincere and provide useful information and links to help your subscriber discover your brand and offerings further. Take … More The 6 Must-Have Emails for your Email Marketing Strategy
With all the competition on the internet, your headlines not only have to draw your readers in but needs to be on point in terms of Search Engine Optimisation (SEO). We have put together a cheat sheet of 5 ways to ensure you write a kickass headline each time. … More Your Guide to Writing Kick-ass Headlines Every Time
Overlays are a quick way to optimise your website to start collecting email addresses, boost sales, and reduce your bounce rate. … More The Website Overlays You Need to Drive Conversions
If you aren’t already A/B testing, you have no excuse. For email, most popular ESPs like Mailchimp, Oracle Marketing Cloud and Emarsys all offer easy ways to implement A/B testing, while web A/B testing tools are available. A/B testing requires relatively little effort and pays off on three levels, find out how. … More A/B Testing is Compound Interest for Email Results
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