Does the ‘Perfect Email’ exist? It sure does, and it’s somewhere out there, waiting to be built by you! We address some of the all-time burning questions on templates, layout, A/B testing and more in this fun infographic. Do look out for some nifty tips and best practices along the way too. Feel free to … More 3 Steps to Building the Perfect Email
1. The Welcome Email Just like meeting someone for the first time, the welcome email is your subscriber’s first experience with your brand, and therefore, you should aim to make a good first impression. Keep the messaging sincere and provide useful information and links to help your subscriber discover your brand and offerings further. Take … More The 6 Must-Have Emails for your Email Marketing Strategy
With all the competition on the internet, your headlines not only have to draw your readers in but needs to be on point in terms of Search Engine Optimisation (SEO). We have put together a cheat sheet of 5 ways to ensure you write a kickass headline each time. … More Your Guide to Writing Kick-ass Headlines Every Time
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